Jurnal Sains Terapan Pariwisata 2018-11-24T01:56:12+00:00 Kadek Wiweka Open Journal Systems <p style="font-family: Oswald; font-size: 16pt; color: #ff6600;"><strong>Aims and Scope</strong></p> <p>Research, Theory, Practice</p> <p>Jurnal of Applied Science in Tourism (Jurnal Sains Terapan Pariwisata) is the most comprehensive national journal for all those concerned with the inovation and development of tourism aspect, such as tourism destination, hospitality and gastronomy. It contains both theoretical and applied research papers, and encourages the research based on a variety of methods, including qualitative, quantitative and mix-method approaches.</p> <p>Since the tourism studies is composed of many disciplines (multidisciplinary, interdisciplinary and trandiciplinary) and become one of the world's largest and fastest growing international sectors, therefore the scope of the journal is national, international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.</p> MOTIVASI KONSUMEN DALAM MENGGUNAKAN LAYANAN TIKETING DI AGEN PERJALANAN KONVENSIONAL 2018-11-24T01:56:12+00:00 Adrian Agoes Shanty Wulansari Rahayu Dewi <p>Even though the flight ticketing service has gone through some vast development by the rise of Online Travel Agency (OTA), but consumers is still using conventional travel agency ticketing service. This article discusses how a flight ticketing service is still going on in a travel agency and how are the consumers motivation in using the service. The research was conducted by doing an observation and interview to the manager of a travel agency, its ticketing staff, as well as the consumers of the ticketing service. It’s found out that the consumers’ motivation in using the flight ticketing service are vary. Some of them feels unfamiliar with the OTA application, some of them have difficulties in getting fine internet connection, and some are not convenient to amend the flight dates and having a refund through OTA. One of the suggestions is to improve the travel agency conventional service such as to increase the hospitality, improving the staff’s grooming, and conducting the service procedure well. These could keep the consumers in using the travel agency services. Further research is suggested to be conducted in other travel agencies, to find out whether the same phenomenon can be found or perhaps there will be other different occurrence. The study is intended to find out if consumers will be hundred percent switching to online reservation system or will the conventional travel agency services will still be needed.</p> 2018-07-17T01:19:56+00:00 ##submission.copyrightStatement## STUDI KUALITAS PUSAT PERBELANJAAN TERHADAP MOTIVASI BERKUNJUNG WISATAWAN KE PUSAT PERBELANJAAN (STUDI KASUS : CENTRAL PARK MALL) 2018-08-08T07:38:19+00:00 Suci Sandi Wachyuni Dewi Ayu Kusumaningrum Regine Cornelia Kartika <p>The quality of shopping center has important roles to boost the motivations and numbers of visitors to enjoy their free time in shopping center. To attract the visitors from both domestic and non-domestic, the shopping centers must have these three important elements. Those three important elements are the strategic location, the architecture design and also the facilities offered by the shopping centers to the visitors. If all of the mentioned elements above are susbsist in a shopping center, the visitors would be motivated to visit more often, and might recommend it the place to others or set their events at the shopping center as their venue. And it would be another good reviews and positive points to the shopping centers itself and also the developer.</p> <p>&nbsp;</p> <p>Keywords : Shopping Centers, Qualities, Visiting Motivation</p> 2018-06-25T00:00:00+00:00 ##submission.copyrightStatement## BROADCASTING RIGHTS: COMMERCIALIZATION IN SPORT 2018-08-06T04:15:03+00:00 Irman Jayawardhana Yudo Hartono <p>Purpose – Purpose of this paper is to offer the effect of commercialization through broadcasting rights in sport industry. This description of the topic was motivated by the policy changing of English football League and it helped them increased the revenues every season deal. Design/methodology/approach – This paper presents use secondary data taken from previous researchers which came from digital databases including journals, articles, websites, and reports. Moreover, the article uses various articles which are mostly focus on English Football top division format changed into Premier League. as there has been no collection of numerical data nor statistical experiment carried out, the method of this thesis can be classified as a qualitative research. Findings – This paper presents that sports commercialization through broadcasting rights become vital source of revenue for the sport itself. However, different sport, different league and different nations adopt different policy in order to gain benefits from commercialization. The success of Premier League form is showed by how the deals happen in every season. Practical implications – The data presented here could benefit sports club owners or sport event promotors to implement sport commercialization in the business. The research indicates the importance of key broadcasting rights for commercialization of these kinds of products.</p> <p>&nbsp;</p> <p>Keywords: Sport, Commercialization, Broadcasting Rights</p> 2018-06-15T00:00:00+00:00 ##submission.copyrightStatement## DIGITAL ERA MARKETING STRATEGY ANALYSIS OF SYARIAH BANKING IN INDONESIA, STUDY ON E-WORD-OF-MOUTH RELATION TO PURCHASE INTENTION THROUGH BRAND IMAGE TO INCREASE SYARIAH BANKING MARKET SHARE IN INDONESIA 2018-08-06T04:15:39+00:00 Haris Kadarisman Kholil Kholil Nafiah Ariyani <p>The digital era offers many opportunities as well as threats, so every organization must analyze it carefully to improve the company's performance. The purpose of this research is to know E-Word-of-Mouth relationship to Purchase Intention to be used as marketing strategy of syariah banking in Indonesia so as to increase market share of Syariah Banking in Indonesia. Method used in this research are e-word-of-mouth variable from Hennig-Thurau et al., (2004), brand image variable from Tjokroaminoto and Kunto (2014), and variable purchase intension from Samuel and Wijaya (2008). The data retrieval technique for this research was done by distributing questionnaires (Area Jabodetabek) directly to the respondents who have been collected and also via email for those who cannot directly give their opinion (gathering in one room). Data analysis method used is test of validity and reliability, descriptive statistic test, seen from mean, median value and gra- ph, from some research variable above and inferential test to test hypothesis through data processing LISREL. The results of the study of 200 respondents showed that; e-word-of-mouth affects brand image, e-word-of-mouth affects purchase intention, brand image has an effect on purchase intention, research result indicates that e-word-of-mouth, brand image has influence to purchase intention , the results of the test obtained show consistent results or in accordance with the findings and theories of some previous studies conducted by M. Jalilvand &amp; Samiei (2012), and Zhang, R. &amp; Tran, T. (2009)</p> <p>&nbsp;</p> <p>Keywords:</p> <p>Syariah Banking, e-word-of-mouth, brand image, purchase intention, SEM (Structural Equation Modelling)</p> 2018-06-11T00:00:00+00:00 ##submission.copyrightStatement## POTENSI PENGEMBANGAN KAMPUNG WISATA LAWAS MASPATI SEBAGAI DESTINASI WISATA BARU SURABAYA 2018-08-06T04:16:22+00:00 Upik Dyah Eka Noviyanti M. Nilzam Aly Edwin Fiatiano <p>This paper aims to identify and analyze the potential of Kampung Lawas Maspati as a new tourist destination in Surabaya. This research employed qualitative approach, used primary data result of the in-depth interview. The results of in-depth interviews will be analyzed descriptively qualitatively and using SWOT analysis. The results showed that based on the approach of 4A (Attraction, Amenitas, Aksebilitas and Activity) the tourism potential owned by Kampung Lawas Maspati is ready to be developed as a new tourist destination in Surabaya. The result from SWOT analysis aims to search for strategies which suitable for Kampung Lawas Maspati deal with weakness and to optimize opportunity.</p> <p>&nbsp;Keywords: tourism potential, tourism destinations, Kampung Lawas Maspati</p> 2018-06-05T00:00:00+00:00 ##submission.copyrightStatement## PENGARUH PROMOSI TERHADAP PENJUALAN DI TRATTORIA CUCINA ITALIANA JAKARTA 2018-08-06T04:17:35+00:00 RD Rita Ritasari Intan Junita Sari <p>Trattoria Cucina Italiana is one of Italian restaurant located in jakarta. Due to the number of Italian restaurants spread in various areas in Jakarta, need a good promotion in order to compete with other restaurants. The purpose of this research is to make a positive contribution to the sale at Trattoria Cucina Italiana. The sample used is 100 respondents with data processing using multiple linear analysis method. The results of this study indicate that, there are significant positive results promotion to sales at Trattoria Cucina Italiana Jakarta.The results of hypothesis testing show that is a positive and significant influence. Statistically theories relating to the effect of promotion on sales. Has been proven in this study.description of acceptance of the hypothesis in question can be explained, as follows : Statistically, it is translated that your promotion has a positive and significant effect on sales. The higher the effort to increase promotion, it will increase sales progressicely</p> <p>&nbsp;Keyword : Promotion,Sales. Trattoria Cucina Italiana</p> 2018-06-22T00:00:00+00:00 ##submission.copyrightStatement## PENGARUH PENCAMPURAN UBI UNGU PADA PUDING SEBAGAI DESSERT ANTI KANKER 2018-08-06T04:18:11+00:00 Angennisa Prima Meidina Fajar Isnan Darmawan Damanik <p>Purple Sweet Potato Pudding is one of dessert dish made from Purple Sweet Potato base, has sweet taste and soft texture, also can be usefyl for health, because people already know the benefits of Purple Sweet Potatoes for the health of the body, so many people who cultivate to meet the needs of the market, to consume Purple Sweet Potato is not boring, then made pudding with a mixture of Purple Yam.</p> <p>Keywords: Purple Sweet Potato, Pudding, Cancer</p> 2018-06-25T00:00:00+00:00 ##submission.copyrightStatement## ANALISA KEPUASAN KONSUMEN TERHADAP PRODUK KATERING DI IBU DJOKO CATERING 2018-08-06T04:18:49+00:00 FX Setiyo Wibowo Yogi Bachtiart <p>Penelitian ini dilakukan di Ibu Djoko Catering Jakarta yang&nbsp;&nbsp;&nbsp; beralamat di Jalan Raya Cilandak Kko No.41, RT.13/RW.5, Ragunan, Cilandak, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12550. Tujuan dari penelitian ini adalah untuk mengetahui kepuasan pelanggan pada Ibu Djoko Catering dan untuk mengetahui faktor manakah yang paling dominan terhadap kepuasan pelanggan. Untuk mencapai tujuan tersebut dilakukan penelitian dengan menggunakan sampel yang berasal dari konsumen Ibu Djoko Catering yang berjumlah 50 orang dengan menggunakan metode pneelitian kualitatif, menggunakan purposive sampling dengan skala Likert sebagai skala pengukuran dan metode analisis statistik deskriptif. Hasil penelitian ini menunjukkan bahwa terdapat kepuasan pelanggan pada variabel kualitas produk dan kualitas pelayanan di Ibu Djoko Catering. Hal ini dibuktikan dengan jumlah bobot Puas sebanyak 378, Sangat Puas sebanyak 138, Cukup Puas sebanyak 288, Tidak Puas sebanyak 8 dan Sangat Tidak Puas sebanyak 2 poin. Rekomendasi yang dapat penulis gunakan adalah untuk lebih meningkatkan kepuasan pelanggan hendaknya pihak perusahaan dapat lebih meningkatkan kualitas pelayanan kepada pelanggan. Adanya pelayanan yang memuaskan , kemudahan, kecepatan pelayanan, keramahan, dan akan membuat konsumen merasa lebih puas. Untuk itu diharapkan Ibu Djoko Catering memperhatikan hal ini dengan baik.</p> <p>Kata Kunci : Kualitas Produk, Kualitas Pelayanan, Kepuasan Pelanggan, Produk Katering</p> 2018-06-17T00:00:00+00:00 ##submission.copyrightStatement## DAMPAK PARIWISATA TERHADAP SOSIAL EKONOMI MASYARAKAT DI SEKITAR OBYEK WISATA THE LODGE MARIBAYA KABUPATEN BANDUNG BARAT 2018-08-06T04:19:32+00:00 Maryetti Maryetti Cyndy Bella Claudia Mahoni <p>Dampak Pariwisata Terhadap Sosial Ekonomi Masyarakat Di Sekitar Obyek Wisata The Lodge Maribaya Kabupaten Bandung Barat”. Proyek Akhir, Jurusan Usaha Perjalanan Wisata D-IV Sekolah Tinggi Pariwisata Sahid sebuah penelitian berlokasi di Kabupaten Bandung Barat. Rumusan masalah dari penelitian ini adalah sejauh mana dampak pariwisata terhadap sosial ekonomi masyarakat di sekitar obyek wisata The Lodge Maribaya Kabupaten Bandung Barat. Tujuan penelitian ini adalah untuk mendeskripsikan Dampak Pariwisata Terhadap Sosial Ekonomi Masyarakat Di Sekitar Obyek Wisata The Lodge Maribaya Kabupaten Bandung Barat. Penelitian ini mengambil lokasi di Kp. Babakan Gentong, Desa Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat. Prosedur pengumpulan data yang digunakan dalam penelitian yaitu pengamatan atau observasi, wawancara dan dokumentasi. Dalam hasil penelitian ini dapat disimpulkan bahwa Kabupaten Bandung Barat merupakan Kabupaten yang mempunyai potensi pariwisata yang baik terutama dari sumber daya alamnya. Berbagai sumber daya alam tersebut dapat dimanfaatkan untuk berbagai macam kegiatan yang bisa untuk di nikmati oleh semua orang. Salah satu dampak yang di timbulkan oleh adanya obyek wisata ini berupa pertukaran ilmu pengetahuan dan penambahan devisa negara. Dan dapat dilihat dari aspek sosial ekonomi yaitu pendidikan, pekerjaan, pendapatan dan kesejahteraan. Sehingga dengan adanya obyek wisata The Lodge Maribaya masyarakat dapat memanfaatkan kondisi yang ada untuk meningkatkan kehidupan masyarakat di sekitar Obyek Wisata The Lodge Maribaya Kabupaten Bandung Barat.</p> <p>&nbsp;Kata Kunci : Dampak pariwisata, sosial ekonomi, masyarakat lokal, obyek wisata the lodge maribaya, kabupaten bandung barat.</p> 2018-06-15T00:00:00+00:00 ##submission.copyrightStatement## KONTRIBUSI EKOWISATA KONSERVASI KAMPUNG RIMBUN CIATER-SERPONG DENGAN PENDAPATAN MASYARAKAT SETEMPAT 2018-08-06T04:20:12+00:00 Yuni Deviyanti <p>Sejak 1970an, organisasi konservasi mulai melihat ekowisata sebagai alternatif ekonomi yang berbasis konservasi karena tidak merusak alam ataupun tidak “ekstraktif” dengan berdampak negatif terhadap lingkungan seperti penebangan dan pertambangan. Ekowisata juga dianggap sejenis usaha yang berkelanjutan secara ekonomi dan lingkungan bagi masyarakat yang tinggal di dalam dan di sekitar kawasan konservasi. Namun agar ekowisata tetap berkelanjutan, perlu tercipta kondisi yang memungkinkan di mana masyarakat diberi wewenang untuk mengambil keputusan dalam pengelolaan usaha ekowisata, mengatur arus dan jumlah wisatawan, dan mengembangkan ekowisata sesuai visi dan harapan masyarakat untuk masa depan. Ekowisata dihargai dan dkembangkan sebagai salah satu program usaha yang sekaligus bisa menjadi strategi konservasi dan dapat membuka alternatif ekonomi bagi masyarakat.</p> <p>Dengan pola ekowisata, masyarakat dapat memanfaatkan keindahan alam yang masih utuh, budaya, dan sejarah setempat tanpa merusak atau menjual isinya. Ekowisata berbasis masyarakat merupakan usaha ekowisata yang menitikberatkan peran aktif komunitas. Hal tersebut didasarkan kepada kenyataan bahwa masyarakat memiliki pengetahuan tentang alam serta budaya yang menjadi potensi dan nilai jual sebagai daya tarik wisata, sehingga pelibatan masyarakat menjadi mutlak. Pola ekowisata berbasis masyarakat mengakui hak masyarakat lokal dalam mengelola kegiatan wisata di kawasan yang mereka miliki secara adat ataupun sebagai pengelola. Para pelaku dan pakar di bidang ekowisata sepakat untuk menekankan bahwa pola ekowisata sebaiknya meminimalkan dampak yang negatif terhadap lingkungan dan budaya setempat dan mampu meningkatkan pendapatan ekonomi bagi masyarakat setempat dan nilai konservasi.</p> <p>&nbsp;Kata Kunci : Ekowisata kampung Rimbun, Ciater, Pendapatan Masyarakat</p> 2018-06-25T00:00:00+00:00 ##submission.copyrightStatement##